Chocolate's Natural Flavors

Before I started making chocolate, I thought all chocolate tasted the same--like "chocolate." But that's not true. There is no single taste of chocolate.

The truth is, the world's best cocoa beans make chocolate with complex natural flavor. These flavors go far beyond the simple taste of mass-market chocolate.

What can you expect from chocolate that starts with world-class cocoa beans? Vibrant notes of blackberry, orange, pineapple, almond, caramel, custard, banana, malted milk, peanut butter, coffee, cream, black truffle, and more are all possible--without the need for added flavorings and ingredients.

One way to describe flavors in chocolate is through a flavor profile chart. You'll see these charts on many of my products. For example, here's a profile for my Belize 68% dark bar, 2016 vintage:



Making Flavorful Chocolate

When you start with great beans, although the process behind making incredible chocolate takes great care, it's simpler than you might think. In fact, the hardest step is the first one: finding the best beans. How do I find them? Talented sourcing partners and lots of test batches.


One of many test batches.

Producing world-class cocoa beans is not simple at all. Most importantly, it takes real investment in infrastructure where the cocoa is grown. That's why I am happy to pay more for the beans I use, and to work with sourcing partners who believe in getting more money to producers. It's the only way to keep high-quality chocolate available into the future.